PODCAST TOURS AT SCOUT’S AGENCY
A little bit about Scout’s Agency: Scout's Agency is the leading agency for getting soul-led entrepreneurs as guests on podcasts to tell their stories, grow their businesses, and become thought leaders - AKA we run Podcast Tours! Over the last four years, we have booked our clients on over 3,000 podcast episodes, run over 200 tours, and have cultivated an internal database of thousands of podcasts. Through booking entrepreneurs, authors, and coaches onto podcasts, we have supported our clients in becoming #1 bestselling authors, growing their Instagram following by the thousands, and increasing revenue month after month. In addition to working with clients 1-on-1, we also train entrepreneurs how to take this strategy in house through our Podcast Tour Academy, a self-led course where we give it all away: from our proprietary pitch template to the exact framework we implement with our clients. In an effort to help get as many entrepreneurs, thought leaders, and paradigm shakers as guests on podcasts as possible, we are also launching The Podcast Database in 2023. The Podcast Database is our exact database that we have been building internally over the last four years. Whether we run the whole Podcast Tour for you or empower you with the tools, strategy, and assets to get yourself booked with interviews, we are the 1-stop shop for becoming a guest on podcasts.
TOP PODCASTS WE HAVE BOOKED OUR CLIENTS ON
CLIENTS WE HAVE SUPPORTED
THE PODCAST TOUR
Investing in a Podcast Tour package with Scout's Agency was one of the most pivotal and beneficial business decisions I've ever made to help increase brand awareness, impact more women and begin to create a name for myself in the media world... not to be dramatic! Scout's Agency is the real freaking deal. This opportunity has been a springboard for the future success of my brand!
-Lauren Hubert, The Sorority Nutritionist
THE PODCAST TOUR: Our signature Podcast Tour service is what creates thought leaders. As the new form of PR, being a guest on a podcast is intimate, vulnerable, and human. As the only long-form press feature available in today's digital landscape, going on a Podcast Tour exposes you to new audiences, allows you to massage your message, grows your network with high-profile podcast hosts, and builds out your brand awareness in a deeply impactful way. From our Podcast Tours, our clients have increased their Instagram following by the thousands, signed high retainer clients, expanded their network, collaborated with the hosts off the mic, and got 150 client inquiries from one podcast interview. Over the past four years, we have booked over 3000 podcasts making us the leading agency in this strategy. In addition to placing you on podcasts, we are also fostering your thought leadership by requesting the video content and repurposing your interviews for LinkedIn, YouTube, Reels, and/or TikToks.
20 podcasts: We average 20 podcasts.
20 Pieces of Video Content: From each podcast, we ask the podcast host for the video footage. For each episode of video footage we receive, we will deliver 2 reels for you to post on Instagram and TikTok along with access to the full video footage. Since it is out of our control whether or not every podcast host will give us the video footage, we say that we will average 20 pieces of video content/reels.
**Client must tag and credit the podcast host when posting the video content.
Brand Strategy Deck: We will create a brand strategy deck that showcases where we would like to place you within the market, our goals, the demographics we would like to hit, and the types of podcasts we would like to secure.
Contract Terms:
Active Contract: 4 month commitment.
Post Contract Support: After the 4 months, the Scout's Agency team will continue to support all opportunities that were brought in during your active contract period. You can expect us to be on standby for each interview, continue all coordination with the hosts, and deliver 2 reels per video we secure.
Any new opportunity that comes in post contract, we will loop your team in.
Price: $5k/month for 4 months or $19k via ACH wire transfer ($1,000 savings for the ACH transfer).
THE BOOK TOUR
“When I launched my own book, Scout's Agency single-handedly helped me get on over 50 podcasts, which in turn connected me to the biggest thought leaders in the industry, grew my Instagram following by 4000 in less than one month, and helped my book become a #1 bestseller overnight.”
-Jessica Zweig, bestselling author of Be.
Our Book Tour is an all-in, expansion, success generator! It is for the author who is ready to go big for their book launch and knows that their messaging, voice, and presence is key to inviting new readers into their world. Not only do we guarantee at least 40 podcast opportunities throughout the six months that we work to concentrate the publication dates of around launch week, we also want to ensure that we are compounding the impact of your interviews by repurposing your podcast content for Reels/TikToks. While being a guest on a podcast is incredible for borrowing other's audiences and reaching new communities, we also want to further foster your own following and community by taking the magic you bring to an interview and creating video content for social. Go on a podcast, generate video content at the same time - THAT is how thought leaders and successful authors are born! With this specialized scope (since as we all know...Podcast Tours are the new Book Tours), we are here to support your exposure and evolution into an author.
40 Podcasts: We average 40 podcasts.
We will work with the hosts to publish these around the week of book launch for concentrated impact.
40 Pieces of Video Content: From each podcast, we ask the podcast host for the video footage. For each episode of video footage we receive, we will deliver 2 reels for you to post on Instagram and TikTok along with access to the full video footage. Since it is out of our control whether or not every podcast host will give us the video footage, we say that we will average 40 pieces of video content/reels.
**Client must tag and credit the podcast host when posting the video content.
Brand Strategy Deck: We will create a brand strategy deck that showcases where we would like to place you within the market, our goals, the demographics we would like to hit, and the types of podcasts we would like to secure.
Book Gifting & Tracking: We will work with the podcast hosts and your publisher to gift podcast hosts galleys or digital PDFs of your book.
Coordination with Publisher: We will work seamlessly with your publisher and manager as a part of your book launch team.
Contract Terms:
Active Contract: 6 month commitment.
Post Contract Support: After the 6 months, the Scout's Agency team will continue to support all opportunities that were brought in during your active contract period. You can expect us to be on standby for each interview, continue all coordination with the hosts, and deliver 2 reels per video we secure.
Any new opportunity that comes in post contract, we will loop your team in.
Price: $8k/month for 6 months or $46k via ACH wire transfer ($2,000 savings for the ACH transfer)
THE INTERNAL TOUR
Our Internal Tour is our half DIY/half in-house option for those who want to bring this in-house while jumpstarting their Podcast Tour with our expertise. We provide all of the assets, tools, and training for you to run your own Podcast Tour internally! Between our pitch and our list build, you will walk away being able to pitch and manage your Podcast Tour internally in perpetuity!
Brand Strategy Deck: We will do a competitive analysis on your brand and where it is strategically placed within the podcast marketplace/industry. This deck will show you where to position yourself within this strategy and in the market along with target podcast goals. It will also provide the strategy on how to maximize your Podcast Tour post going on the mic, how to repurpose your interviews for content, serve your community at the same time, & more.
500 Podcast List: The Scout's Agency team builds a list of 500 podcasts to pitch yourself to that is curated, on-brand, and fits within the strategy presented in your Brand Strategy Deck.
New Pitch: Using our proprietary pitch template, we will write your pitch…one of our biggest secret weapons/strengths in the industry!
2 Hour Private Training: We will train you or your team/assistant through a private 2 hour training on how to implement this Podcast Tour for you in house with our framework that we have cultivated internally over the last 4.5 years.
6 Months Free Access to THE PODCAST DATABASE: In case you haven't heard, we have been manually building a podcast database of thousands of podcasts that we use to build our pitch lists from. This is the database that has booked our clients on over 3000 podcast episodes. We have packaged this database into a membership website but we are not offering this to the public. Access to our database is reserved for our private clients and/or Podcast Tour Academy students! You would receive exclusive early access for free for six months.
Contract Terms: The INTERNAL TOUR is a $8k scope and you can receive all assets within 6 weeks. ***Payment plan available
THE PODCAST DATABASE
THE PODCAST DATABASE is the database that we have been manually building and internally using for the last 4.5 years! This is the database that has yielded all of our success (3000+ episodes booked!). You can watch this 4 minute tutorial HERE to see how the magic of our database works and how it can speed up your process and increase your success when it comes to booking your roster of talent as guests on podcasts.
We have two subscription options:
Solo Monthly: $199/month
Solo Yearly: $2000 for the year
You can sign up for the database HERE.