The pitch that gets you booked on podcasts.

Steal what actually works, from the woman who invented it. This is the exact pitch template we’ve used to book 6,000+ podcast episodes — plus the pitch I’m using on myself right now.

It didn’t come from PR. It came from me.

Here’s what most people don’t know about the podcast pitch template every PR agency uses now: it didn’t come from PR. It came from me — a woman who studied journalism, fell in love with hosting a podcast, and started writing pitches the way I’d want to read them if I were the one deciding who got on my show.

That’s the whole difference. This isn’t a form letter with blanks to fill in. It’s a story-first, journalist-style introduction that makes a host say yes — whether your following is 700,000 or 700.

One of our clients started with under 700 followers. Her story was compelling enough that we booked her on two major podcasts anyway. She networked with the hosts. Had them on her own show. It snowballed. She landed a TEDx talk — all before her following ever caught up to what she actually knew.

The fastest way into the room, no matter what your following looks like right now, is being a guest on a podcast. And it starts with a pitch that’s actually written to be read.

The exact template

The pitch template behind 6,000+ podcast placements — the structure, word for word.

The dos and don’ts

What separates a pitch that gets read from one that gets deleted.

A real, unedited example

The pitch we’re using right now — the one that just booked four podcasts in two weeks.

“If I had to sum up my Podcast Tour with Scout’s Agency in two words? Slayed. It. They booked me solid — not just any podcasts, but some of the best shows on the planet, each one putting me in front of exactly the right people. Book sales climbed, my message reached thousands, and Scout’s made the whole ride effortless. They’re organized, sharp, and ridiculously good at what they do. If you want to get heard, hire Scout’s Agency.”

“Scout’s Agency single-handedly helped me get on over 50 podcasts, which connected me to the biggest thought leaders in the industry and helped my book become a #1 bestseller overnight.”