About Scout’s Agency
Scout’s Agency is the go-to agency for entrepreneurs, authors, and thought leaders who want to amplify their voice through the power of podcasts. We specialize in Podcast Tours—strategic guest placements that help you tell your story, grow your business, and cement your authority.
Over the past six years, we’ve booked clients on 5,000+ podcast episodes, executed hundreds of tours, and built an exclusive database of thousands of shows. Our work has helped clients become #1 bestselling authors, grow their Instagram followings by the thousands, and drive consistent revenue growth month after month.
When you’re ready to turn your voice into your biggest business asset, Scout’s Agency is where your Podcast Tour begins.
“When I think about agencies that are doing it right, agencies that are teaching other entrepreneurs how to get more visibility through podcasts, your name is the first that I think of.”
— Lindsey Schwartz, Powerhouse Women
About Gabrielle Scout, CEO & Founder of Scout’s Agency
Gabrielle Scout (known as Scout) is a visionary in the media landscape, redefining how entrepreneurs, authors, and thought leaders grow their influence through the power of podcasts.
She founded Scout’s Agency in 2019 after recognizing that podcasting wasn’t just another marketing channel—it was an intimate, long-form medium with the power to shape narratives, spark movements, and scale businesses. What began as a bold idea has since become the leading Podcast Tour agency, growing more than 600%, booking clients on 5,000+ podcasts, and running over 300 Podcast Tours that have turned voices into movements and stories into authority.
Scout’s mission extends beyond placements. She helps personal brands and businesses launch their own podcasts as engines for thought leadership, community, and revenue growth. Her work sits at the intersection of storytelling and strategy, giving visionaries the platform to lead conversations that matter.
As a creator herself, Scout spent six years as the co-host of Okay Sister Podcast, a top-charting show on the Podcast Nation network, where she experienced firsthand the intimacy and influence that podcasting uniquely delivers. This dual perspective—as both host and agency founder—fuels her pioneering approach to PR and brand building.
At her core, Scout believes every powerful idea deserves a platform—and podcasting is the stage where today’s thought leaders rise.
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We average 15-20 podcast opportunities within a 4 month Podcast Tour.
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We always say a 4 month Podcast Tour can take anywhere from 8-12 months to come to full fruition — between bringing in the opportunities, syncing calendars, and fitting into a host’s editorial schedule. On average, you can expect to record your first podcast month two of working with us.
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After running hundreds of tours, booking 5000+ episodes, and manually building a proprietary podcast database, we have the exact expertise to look at your business and produce a list of podcasts that will both say yes and elevate our your brand. When we start working together, we create a Brand Strategy Deck. This will go over the pillars and objectives of your Podcast Tour. We then look at each podcast opportunity individually through a holistic algorithm that we created: the host, subject matter alignment, social media following size, past guests, ratings, network. S
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99% of the podcasts we book are virtual! However, there are in-person opportunities if you are interested and are willing to travel.
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95% of the podcasts we book also capture video for social promotion (Reels, TikTok, Youtube, etc). We let you know 24 hours in advance if you need to come camera ready.
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Congratulations! For book launches, we recommend a 6 month Podcast Tour. You should start 5 months before launch date. For a book launch tour, we average 25-30 podcasts and aim to schedule as many podcasts as possible to be released in a concentrated window of 1-2 weeks around launch date.
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YES! The best part about being a guest on podcasts is that it is an evergreen strategy. People will listen to your podcast episodes one, two, three years+. Podcast interviews are the gift that keep giving which makes it the personal general personal brand awareness and content campaign and strategy.