The Essentials
Everything you need to start booking podcasts—without the retainer.
The Essentials is designed for solopreneurs and small businesses who are ready to step into the podcast arena with confidence. It’s the perfect fit if you or your team have the capacity to pitch in-house but need the strategy, positioning, and assets that set you up for long-term success.
This hybrid consulting + strategy package gives you everything you’d receive as one of our high-level retainer clients—without the monthly commitment. We equip you with a crystal-clear podcast strategy, an expertly crafted pitch, and a curated list of targeted shows so that all you (or your assistant) need to do is send the emails and start scheduling opportunities.
You’ll also receive free access to The Podcast Tour Academy, where we teach you how to manage podcast pitching in-house, turning your team into a powerful PR engine.
What you’ll get
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A custom brand + podcast strategy deck outlining your messaging pillars, goals, and ideal podcast categories.
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An expertly written pitch using our proprietary template designed to get responses and bookings.
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A curated list of 250 targeted podcasts + direct contacts hand-selected for your brand and audience.
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Email templates to streamline your outreach and follow-ups.
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Two months of direct email access to a Scout’s Agency team member for support and guidance as you launch your Podcast Tour.
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Exclusive access: 1 month free in The Podcast Database and free enrollment in The Podcast Tour Academy.
“Partnering with Scout's Agency to develop a Podcast Tour strategy for Burnt Out to Lit Up has been a transformative move for my mission. I wanted to reach new audiences to share my insights, message, and passion for rejuvenating leadership. Scout Agency's step-by-step plan with The Essentials has been a game-changer. They guided me through their proven pitch method, empowering me to showcase my expertise confidently. Thanks to their support, I've secured several interviews with podcasts that were not on my radar, connecting with new audiences and ideal readers.”
Limited Enrollment
Limited Enrollment
THE ESSENTIALS
This Is For You If:
✓ You’re a business owner, personal brand, or coach ready to grow your visibility
✓ You want podcast bookings that drive revenue—not just exposure
✓ You have a team member who can pitch but need the right strategy and tools
✓ You want the proven framework we use to book top shows for our clients
✺ Frequently asked questions ✺
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You will get back all of your assets delivered within 4-6 weeks of your onboarding call.
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Yes! You can add on extra podcasts for an a-la-carte fee.
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We are here on email support for two months! Ask us any question and we are here to provide guidance and support.
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The Essentials is perfect for the solopreneur or entrepreneur with a small team who has access to a VA or assistant. It allows you to book podcasts on your own as you build out your brand and business. Typically, clients signing up for The Essentials make under $500k in their business a year. The Podcast Tour is for more established business owners ($500k-multiple 7 figures) with teams who want to outsource this strategy and/or authors who are launching books.
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You get unlimited free access!
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Brand messaging is not a part of The Essentials deliverables. Our CEO Gabrielle Scout has VIP Days where she supports personal brands and business owners flesh out their messaging, branding, and business plan (click here for more information). You can bundle a VIP Day with The Essentials to get a discount.