PODCAST TOUR
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PODCAST TOUR ☆
Dr. Robin Berzin x Scout’s Agency
PODCAST TOUR PROPOSAL
The Podcast Tour Overview:
To strategically position Dr. Robin Berzin as the leading voice in the movement toward personalized, integrative medicine; bridging wellness culture, science, and emotional intelligence through high-impact podcast placements that build both thought leadership and brand visibility for Parsley Health.
Our primary goal is to transition from industry authority to cultural authority.
To move from the podcasts of wellness insiders to those of mass cultural influence, ultimately culminating in appearances like The Huberman Lab Podcast.
The Podcast Tour Strategy
Scout’s Agency will curate, manage, and execute a bespoke Podcast Tour designed to:
Expand Reach: Secure interviews with both leading wellness voices and cross-category cultural podcasts in science, innovation, entrepreneurship, and women’s empowerment.
Strengthen Brand Narrative: Weave the Parsley Health story into a broader cultural and scientific conversation; positioning Dr. Robin Berzin as the authority shaping the next generation of healthcare.
Drive Conversion: Leverage podcast storytelling to increase awareness, credibility, and ultimately drive new patient conversions and partnerships for Parsley Health.
Example Target Podcasts
Our outreach would include shows that blend science, human performance, and personal evolution, such as:
Tier 1 (Aspirational)
Tier 2 (High-Impact Thought Leadership)
Tier 3 (Core Wellness + Women’s Lifestyle)
Podcasts worth retargeting that Dr. Robin Berzin has not been on in a few years: Well with Arielle Lorre, Everything Is The Best, Be Well with Kelly Leveque, The Art of Being Well with Dr. Will Cole, Second Life, What’s the Juice, With Whit.
PODCASTS WE HAVE BOOKED OUR CLIENTS ON
Key Deliverables
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Key Deliverables 〰️
Our Podcast Tour Package includes:
Podcast Research & Strategy: Identification and vetting of ideal podcast matches aligned with Dr. Robin Berzin’s message, audience, and authority level.
Brand Strategy Deck: A full Podcast Tour strategy that identifies the pillars, objectives, and demographics we aim to hit with each podcast opportunity.
Personalized Pitch Development: Compelling narratives and talking points tailored to each show’s format and host.
Full-Service Booking: Outreach, scheduling, coordination, and communication with all hosts/producers.
Media Tracking: Detailed tracking of bookings, metrics, and impact reporting.
Podcast Interviews: Average of 25-30 podcast opportunities.
The Investment
“Being on the Podcast Tour increased Culina Health’s visibility. The narrative in the industry was being controlled by the same profile of person. Once we got on podcasts like The Blonde Files, With Whit, Everything’s the Best etc, it gave us a voice. People started to imagine what it could be like if they worked with me or another dietitian at Culina Health. That catalyzed us as a brand that people recognized and wanted to work with. I think also for these very visible podcast hosts, we were a group that they wanted to know more about. Because of that they reposted us on social, engaged with us, shouted us out to their communities and that helped us get to the next level.
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6 month Podcast Tour: $6k/month
Avg: 25-30 podcasts
